What is SEO?

SEO (Search Engine Optimization) is the practice of improving a website so that it ranks higher in search results. It helps businesses increase traffic, visibility, and sales.

Types of SEO

1. On-Page SEO

  • Using correct keywords
  • Meta title and meta description
  • Optimized headings (H1–H6)
  • Alt attributes for images
  • Mobile responsive pages

2. Off-Page SEO

  • Backlinks
  • Social media signals
  • Guest blog posting
  • Influencer marketing

3. Technical SEO

  • Fast loading website
  • XML sitemap
  • Robots.txt optimization
  • HTTPS security
  • Schema markup

Popular SEO Tools

  • Ahrefs — backlink & competitor analysis
  • SEMrush — keyword research, site audit
  • Google Search Console — indexing & performance
  • Google Analytics — visitor & conversion tracking

SEO Techniques

  • Write unique content
  • Use headings properly (H1–H6)
  • Optimize image alt text
  • Use mobile-friendly layout
  • Use semantic HTML elements (header, nav, main, article)
  • Add ARIA attributes where needed
  • Improve color contrast readability
  • Ensure full keyboard navigation
  • Submit sitemap to Google Search Console