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Digital Marketing tools
45+ Digital Marketing tools & training certification programs to learn

Dec 15th, 2016

Dec 15th, 2016

Dec 15th, 2016

Dec 15th, 2016

Dec 15th, 2016

Dec 15th, 2016

Dec 15th, 2016

Dec 15th, 2016

Dec 15th, 2016
Brief About Syllabus.
- What is Digital Marketing
- Inbound vs Outbound Marketing
- Content Marketing
- Understanding Traffic & Leads
- What is a Search Engine?
- History of Search engines
- How do Search Engines Work?
- Popular Search Engines
- Importance of Search Engines
- SERP Search Engine Result Page
- Types of SEO
- Techniques of SEO
- Algorithms of SEO
- Importance of SEO
- Schema Data /Rich snippet
- Language optimization
- .htaccess
- TLD
- International targeting
- Sub domains
- Search inside search
- E-commerce SEO
- Blog integration
- What is On Page SEO?
- Website Analysis
- Keywords Research
- Content Creation & Optimization
- Header Tag Optimization
- Image Optimization
- 404 Page Creation
- Robot file creation
- Sitemap Creation
- Schema Data Breadcrumbs
- Canonical Tag
- Meta Tag Creation
- Competitor Analysis
- Backlinks, Domain Authority, Link juice etc
- Search Engine Submission
- Blog Creation and Optimization
- Link Building
- Social Bookmarking
- Link Baiting
- Link Exchange
- Forums
- Image Sharing
- Video Sharing
- Business Listing(Local Listing)
- Press Release
- Questions and Answers
- Document Sharing
- Guest Posting
- Community creation(Social Media)
- What is local SEO?
- Creation of Google My Business
- Name, Address & Phone number (NAP)
- Customization of Google maps
- Reviews
- Optimization
- Local Submissions
- Google Analytics
- Google Webmaster
- Google Keyword planner
- Google trends
- Google Page speed
- Woorank
- lwebcheck
- Alexa
- MOZ tool
- W3 Validator /Schools
- How to optimize website for mobile/tab?
- Page Speed
- Responsive Templates
- Navigation
- Mobile site configuration
- AMP
- QR codes
Basics of SEO
Advanced SEO
ON PAGE OPTIMIZATION
OFF PAGE OPTMIZATION
Local SEO
seo tools
Mobile Optimization
- What is SEM?
- What is AdWords?
- SEM strategy's
- Search Marketing
- Display Marketing
- Video Marketing
- Shopping
- Universal App Markting
- Mobile Marketing
- Creation of video
- Channel & page
- Video/YouTube Marketing
- Bidding system for bidding
- In-stream & In-display Ads
- Keywords Research
- Ad copy creation
- Bidding
- Ad Group Creation
- Negative Keywords
- Landing Page Optimization
- Ad extensions
- Geo Targeting
- Ad scheduling and Ad rotation
- Quality Score
- Impression
- CTR
- AD Rank
- Keywords match types
- Keyword Planner tool
- Product Listing ads (shopping snippet)
- Creation of shopping ads
- Bidding
- Keywords
- Tracking code
- Create Google Merchant account
- Verify account
- Link merchant ID in AdWords
- Creating Product Feed in .TXT &.XML formats
- What is Display marketing?
- Importance of Display marketing.
- Keyword Targeting
- Display Planner Tool
- Placement Targeting
- Topic Targeting
- Category Targeting
- Bidding
- AD types
- Responsive Ads
- Image Ads
- Dynamic Ads
- Remarketing
- Universal App Campaign
- Understanding UAM
- Importance of App marketing
- Create UAM
- Select App &verify
- Selection of App store type
- Goo& Play store Apple App store
- Check Conversion tool
Basics of sem
Basics of sem
PPC Advertising
Shopping Ads
Display Marketing
Universal App Campaign
- Email Marketing - Content Writing
- Triggers in Email using 4Ps
- Email Marketing Advance Level
- Planning Email Campaign
- Email Re-Marketing Strategy
- Facebook ReMarketing
- Google Adwords ReMarketing
- Custom Audience ReMarketing
- Creating Facebook, LinkedIN Account & Company Page
- Running Paid Campaigns
- Managing Connections
- Advance Searching
- Web Analytics
- Google Webmaster Tool
- Google Indexing
- Site Map and Site Links
- Core Objective of Website and Flow
- One Page Website
- Strategic Design of Home Page , Products & Services
- Page and Pricing Page
- SEO overview
- Website Auditing
- Mobile Browser Marketing
- Mobile Bidding
- Mobile Ads
- Mobile Landing Page
- Targeting
- Other types
- What is Affiliate Marketing?
- Affiliate Marketing Programs
- Affiliate Marketing Channels
- Affiliate Marketing Modules
- How to start Affiliate Marketing?
- Payments
- What is Media Buying?
- Plan
- Buy
- Order
- Traffic
- Analyze
- Setting Goals
- Acquisition Reporting
- Audience Reporting
- Benchmarking Reports
- Cohort Analysis
- Conversion Reporting
- Ecommerce Reporting
- Site Reporting
- What are the tools for ORM
- How to manage brands' Online
- Reputation Management
- Template Creation
- Data Generation
- Graphs
- Bid & Budget
- Keyword Positions
- Leads
- Traffic